Capri-Sun

Uncommon card · No. 119140

Capri-Sun (UK: KAP-ree, US: kə-PREE) is a brand of juice concentrate–based drinks manufactured by the German company Wild and regional licensees. Rudolf Wild invented the drink in 1969 and introduced it in West Germany as Capri-Sonne (a name retired in favor of the English name in 2017). It has come to be sold in over 100 countries, with licensees including Kraft Foods in the United States (as Capri Sun) and Coca-Cola Europacific Partners in parts of Europe. It is one of the most popular juice brands in the world; as of 2023, roughly 6 billion pouches are sold per year globally. Since its launch, Capri-Sun has been packaged in laminated foil vacuum Doy-N-Pack pouches, with which the brand has become strongly associated. In the United States, these pouches predated the advent of Tetra Brik, in an era when fruit juice was usually sold in large containers. The pouch design has stayed largely the same, but changes in some markets have included transparent bottoms and paper straws, while other...

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