Environmentally friendly process
Sustainability and marketing term
Environmentally friendly process
Environmentally friendly processes – also called environment-friendly, eco-friendly, nature-friendly, or green processes – are a set of sustainability and marketing terms referring to goods and services, laws, guidelines, and policies that claim to reduce, minimize, or eliminate harm to ecosystems or the environment. Companies use these ambiguous terms to promote goods and services, sometimes with additional, more specific certifications, such as ecolabels. Their overuse can be referred to as greenwashing. To ensure the successful meeting of Sustainable Development Goals (SDGs) companies are advised to employ environmental friendly processes in their production. Specifically, Sustainable Development Goal 12 measures 11 targets and 13 indicators "to ensure sustainable consumption and production patterns". The International Organization for Standardization has developed ISO 14020 and ISO 14024 to establish principles and procedures for environmental labels and declarations that certifiers...
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