Bamba (snack)

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Bamba (Hebrew: במבה) is an Israeli snack made of peanut-butter-flavored puffed maize manufactured by the Osem corporation in Kiryat Gat, Israel. Bamba is one of the leading snack foods produced and sold in Israel. It was launched in 1964. Bamba makes up 25% of the Israeli snack market. A similar product called Erdnussflips was introduced in Germany in 1963, which instead of using peanut butter uses peanut dust. Similar products from other domestic manufacturers include "Parpar" (Literally "Butterfly", Telma, since 2000 a subsidiary of Unilever), "Shush" (Strauss-Elite), "Smoki" (Štark), and "Křupky" (Secalo). Osem named the snack "Bamba" because it sounded like baby talk.

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