Pay-per-click

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Pay-per-click (PPC) is an online advertising model in which advertisers pay a publisher—typically a search engine or website—each time a user clicks on an advertisement. Unlike traditional advertising, which often requires payment regardless of user engagement, PPC allows advertisers to pay only when a measurable interaction occurs, such as a click. This model enables advertisers to evaluate the effectiveness of advertisements and target specific user actions. PPC is widely used on major search engines and platforms, including Google Ads, Amazon Advertising, and Microsoft Advertising. Advertisers bid on keywords relevant to their target audience, paying when users click on ads. These ads may be text-based, image-based, or a combination. Some publishers charge a fixed rate per click instead of using a bidding system. Display advertisements, also known as banner ads, are shown on websites with related content that have agreed to show ads and are typically not pay-per-click advertising, but...

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