Kool-Aid Man
Fictional character and mascot for Kool-Aid
Fictional character and mascot for Kool-Aid
The Kool-Aid Man (sometimes referred to as the Kool-Aid Guy, Captain Kool-Aid, or Big Thirst, and originally as Pitcher Man) is the official mascot for Kool-Aid, a brand of flavored drink mix. The character has appeared on television and in print advertising as a fun-loving, gigantic, and joyful anthropomorphic pitcher filled with Cherry Kool-Aid. He is typically featured answering the call of children by smashing through walls or furnishings and then holding a pitcher filled with Kool-Aid while saying his catchphrase, "Oh, yeah!". The character's popular appeal has led to him being featured in numerous advertisements, tie-in products, and cameos.
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