GEICO Cavemen

Common card · No. 460538

The GEICO Cavemen are trademarked characters of the auto insurance company GEICO, used in a series of television advertisements that aired beginning in 2004. The campaign was created by Joe Lawson, Noel Ritter and Cody Spinadel while working at The Martin Agency. According to an episode of the public radio show 99% Invisible, "It's so easy a caveman could do it" was coined by Ritter. The inspiration for the campaign came from "Pastoralia", a short story by George Saunders, which revolves around a man and a woman, who work as "cave-people" for a failing theme park. In 2004, GEICO began an advertising campaign featuring Neanderthal-like cavemen in a modern setting. The premise of the commercials is that using GEICO's website is "so easy, a caveman could do it"; and that this slogan offends several cavemen, who not only still exist in modern society but live as intelligent, urbane bachelors. The first three GEICO commercials to feature cavemen were "Apartment", "Apology", and "Boom Mic". Jeff...

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