Hasbara

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Hasbara (Hebrew: הַסְבָּרָה) is the Modern Hebrew word for the public diplomacy of Israel, which may involve mass communication, individual interaction with foreign nationals through social and traditional media, and cultural diplomacy. Organizations that promote Israel include the IDF Spokesperson's Unit, the National Public Diplomacy Directorate at the Israeli Prime Minister's Office, Ministry of Foreign Affairs, and pro-Israel civil society organizations. Zionist organizations originally used the term propaganda to describe such public advocacy. In the early 20th century, Nahum Sokolow introduced the term "hasbara", which literally means "explaining", into the Zionist vocabulary, while "propaganda" continued to be used alongside it. By the eve of World War II, official Zionist institutions began adopting "hasbara" in place of "propaganda".

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