Gad Saad
Canadian marketing academic (born 1964)
Gad Saad
Gad Saad (born 13 October 1964) is a Canadian marketing professor, currently at the University of Mississippi, and formerly at the John Molson School of Business at Concordia University in Montreal. He has argued for applying evolutionary psychology to marketing and consumer behaviour. He wrote a blog for Psychology Today and hosts a podcast titled The Saad Truth.
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