Frito Bandito

Common card · No. 205753

The Frito Bandito was the cartoon mascot for Fritos corn chips from 1967 to 1971. The Bandito was created by the Foote, Cone & Belding Agency and animated by Tex Avery. The character was voiced by Mel Blanc, who used an exaggerated Mexican accent resembling that of Speedy Gonzales, another of his characters. The Frito Bandito spoke broken English and robbed people of their Fritos corn chips, a reference to the "Mexican bandit" stereotype in Western movies. Pressure from the National Mexican-American Anti-Defamation Committee and others prompted an update to the character; his gold tooth and stubble were eliminated and his hair combed. The character was retired in 1971. He was replaced by the Muncha Bunch, a group of cowboys, and W.C. Fritos, a character modeled after comedian W.C. Fields.

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