Disney Consumer Products
Retailing and licensing subsidiary of Disney Parks, Experiences and Products
Disney Consumer Products
Disney Consumer Products, Inc. (DCP) is the retail and licensing subsidiary of The Walt Disney Company. Part of the Disney Entertainment business segment, it manages the commercialization of Disney-owned brands and intellectual property. The Walt Disney Company has consistently ranked as the world's largest licensor by retail sales since License Global began its annual ranking in 1998. In 2025, Disney-branded consumer products generated an estimated $63 billion in global retail sales. Among its principal brands and franchises are Disney, Pixar, Marvel, Star Wars, and National Geographic. Other brands and properties represented through Disney Consumer Products include Disney Parks, Lucasfilm and 20th Century Studios. DCP operated as a standalone business segment until 2016, when it became part of Disney Consumer Products and Interactive Media, before being incorporated into Disney's parks and experiences organization in 2018. In 2026, it was transferred to Disney Entertainment.
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