Geno's Steaks

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Geno's Steaks is a Philadelphia restaurant specializing in cheesesteaks, founded in 1966 by Joey Vento. Geno's is located in South Philadelphia at the intersection of 9th Street and Passyunk Avenue, across the street from rival Pat's King of Steaks, which is generally credited with having invented the staple of Philadelphia cuisine in 1933. Known for its dozens of neon lights and signs, Geno's operates 24 hours a day, seven days a week. The restaurant has been featured in television shows, including The Tonight Show and Food Network and Travel Channel programs. Like its rival Pat's, Geno's is known for its specific ordering procedure: customers are expected to order quickly and with precise terminology, specifying the type of cheese (including "wit" or "witout" onions) and following a particular sequence. The restaurants have similar menus, but Geno's does not chop the meat while Pat's does, and Vento preferred provolone cheese. Geno's serves an estimated 30,000 sandwiches per month, and...

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