Kraft Singles

Common card · No. 269259

Kraft Singles is a processed cheese product manufactured and sold by Kraft Heinz. Introduced in 1950, the individually wrapped "slices" are not really slices off a block, but formed separately in manufacturing. They do not qualify for the "Pasteurized Process Cheese" labeling, as the percentage of milkfat in the product that comes from the added dairy ingredients is greater than 5%. Kraft had used label "Pasteurized Process Cheese Food", which allows for a greater percentage of added dairy, until the FDA gave a warning in December 2002 stating that Kraft could not legally use that label any longer due to a formulation change that replaced some of the non-fat milk in the recipe with milk protein concentrate, which is not a permitted additive. Kraft complied with the FDA order by changing the label to the current "Pasteurized Prepared Cheese Product". Kraft Singles contain no vegetable oil or other non-dairy fats. One of the more famous ad campaigns involved the claim that each 3⁄4-ounce...

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