Spuds MacKenzie

Uncommon card · No. 146905

Spuds MacKenzie ("The Original Party Animal") is an English Bull Terrier dog character used for an extensive advertising campaign marketing Bud Light beer in the late 1980s. The Spuds MacKenzie mascot and campaign was the idea of a 23-year-old art director, Jon Moore. At the time, he was working at Needham, Harper, and Steers, a Chicago advertising agency. The dog first showed up in a Bud Light Super Bowl XXI advertisement in 1987. Shortly after Spuds' rise to fame, it was learned that the dog, portrayed as male in the advertisements, was actually female. The dog was portrayed by a female Bull Terrier named Honey Tree Evil Eye, or Evie for short. Evie was from Woodstock, Illinois, and lived in North Riverside, Illinois, with her owner's family, where she died in 1993. Anheuser-Busch sponsored many dogs from the kennel in Illinois where Evie was born. In the advertisements, Spuds is portrayed as the life of the party, partaking in many activities, such as drumming, skiing, and other extreme...

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