Vividness of Visual Imagery Questionnaire

Common card · No. 368515

The Vividness of Visual Imagery Questionnaire (VVIQ) was developed in 1973 by the British psychologist David Marks. The VVIQ is a self-reported survey consisting of 16 items in four groups of four. For each question, the participant is invited to consider the mental image formed when thinking about specific scenes and situations, carried out with eyes closed and/or with eyes open, and compare the image to visual perception. The vividness of each image is rated along a 5-point scale, producing a score between 16 and 80, with higher scores corresponding to less vivid visual mental imagery. The questionnaire has been widely used as a measure of individual differences in vividness of visual imagery, appearing in studies of mental imagery in a variety of fields including cognitive psychology, clinical psychology, and neuropsychology. VVIQ scores are commonly reversed from the original 1973 publication, such that lower scores correspond to less vivid mental imagery. In 1995, Marks published an...

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