Burson (company)

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Burson (formerly Burson Cohn & Wolfe (BCW)) is a global public relations and communications firm, headquartered in New York City, focused on building reputation for clients. In February 2018, parent WPP Group PLC announced that it had merged its subsidiaries Cohn & Wolfe with Burson-Marsteller into Burson Cohn & Wolfe (BCW). In January 2024, WPP announced plans to merge BCW with Hill & Knowlton, forming the new agency, Burson. The merger was finalized in July 2024. Donna Imperato served as global chief executive officer (CEO) from 2018 to 2023. She was previously CEO at Cohn & Wolfe. She announced her retirement in January 2023 and was replaced in August 2023 by Corey duBrowa, who previously served as head of communications and public affairs at Alphabet and is now Global CEO of Burson.

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