Hard Rock International
American restaurant and entertainment conglomerate
Hard Rock International
Hard Rock International is an American conglomerate that owns restaurants, hotels, and casinos. Formed in 2007 when the Seminole Tribe of Florida purchased Hard Rock Cafe assets from the Rank Group, Hard Rock International owns the Hard Rock Cafe restaurant franchise, as well as the Hard Rock Hotel and Casino company. As of April 2026, Hard Rock International has venues in over 80 countries, including over 300 bar or cafe-restaurants, 43 hotels, and over 40 casinos. Among other hotels, in 2021, Hard Rock International purchased The Mirage for $1.075 billion and is in the process of redeveloping it into Hard Rock Las Vegas.
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