Ostrich effect
Attempt made by investors to avoid negative financial information
Ostrich effect
The ostrich effect, also known as the ostrich problem, was originally coined by Dan Galai and Orly Sade. The name comes from the common (but false) legend that ostriches bury their heads in the sand to avoid danger. This effect is a cognitive bias where people tend to "bury their head in the sand" by avoiding learning of potentially negative but useful information, to prevent psychological discomfort. For example, a person may avoid looking at feedback on a project.
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