Common

Weeble

Toy produced by Playskool

Weeble

Common card · No. 305677

Weebles are a range of children's roly-poly toys that was introduced in 1971 by the United States toy company Playskool, then a subsidiary of Milton Bradley Company. The toy brand is currently owned and marketed by Hasbro as part of the Playskool brand since 1984, when Hasbro acquired Milton Bradley. The Weebles are egg-shaped toys designed with a weighted bottom-center. When tilted, the center of mass is raised, and upon release, gravity returns the toy to its original upright position. Weebles have been designed with a variety of shapes, including some designed to look like people or animals. The catchphrase "Weebles wobble, but they don't fall down" was used in advertising during their rise in popularity in the 1970s and during successive relaunches in the early 2000s. The line was coined by advertising executive J. Mitchell Reed in his Madison Avenue office in New York City. In the United Kingdom, Weebles were manufactured and marketed by Airfix under licence from 1973 until Airfix...

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