General Foods

Uncommon card · No. 170135

General Foods Corporation was a company whose direct predecessor was established in the United States by Charles William (C. W.) Post as the Postum Cereal Company in 1895. The company changed its name to "General Foods" in 1929 following several corporate acquisitions by Marjorie Merriweather Post after she inherited the established cereal business from her father, C. W. Post. In November 1985, General Foods was acquired by Philip Morris Companies (now Altria) for $5.6 billion, the largest non-oil acquisition at the time. In December 1988, Philip Morris acquired Kraft Foods Inc., and, in 1990, combined the two food companies as Kraft General Foods. The "General Foods" name was dropped in 1995 with the corporate name being reverted to Kraft Foods; a line of caffeinated hot beverage mixes continued to carry the General Foods International name until 2010.

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