Strawberry generation

Common card · No. 478514

Strawberry generation (Chinese: 草莓族; pinyin: Cǎoméi zú; or 草莓世代; cǎoméi shìdài) is a pejorative neologism used in Taiwan for Taiwanese people born from the 1990s onwards who "bruise easily" like strawberries – meaning they cannot withstand social pressure, or work hard like their parents' generation; the term refers to people who are perceived as insubordinate, spoiled, selfish, arrogant, and sluggish in work. The term arises from the perception that members of this generation have grown up being overprotected by their parents and in an environment of stability, in a similar manner to how strawberries are grown in protected greenhouses and command a higher price compared to other fruits. The term gained prominence in the Taiwanese press, as it could be a way to designate a rising demographic or psychographic in terms of consumer behavior. Young people in Taiwan usually express their dislike of the term. In a 2012 survey, the term was the most hated label among the youth. Some youth...

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