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Red Digital Cinema
American digital cinematography company
Red Digital Cinema
Red Digital Cinema is an American camera manufacturer specializing in digital cinematography headquartered in Foothill Ranch, California. The company became a subsidiary of Nikon in 2024. Red has studios in Hollywood, Los Angeles, and has offices in London and Beijing, as well as a retail store in Hollywood. Additionally, Red has various authorized resellers and service centers worldwide. The company was founded by Jim Jannard in 2005 out of a side interest in digital photography. Jannard is the founder of eyewear company Oakley which shares a similar industrial design language.
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