Mr Kipling

Common card · No. 258361

Mr Kipling is a brand of cakes, pies and baked goods made in Carlton, South Yorkshire and Stoke-on-Trent, and marketed in the United Kingdom, Ireland, Australia and North America. It was introduced in May 1967 (at a time when cakes were more often bought from local bakers), to sell cakes of a local baker's standard to supermarkets, and grew to become the United Kingdom's largest cake manufacturer by 1976. Since making its first television appearance in a UK advert, the slogan for Mr Kipling in its home market has been "exceedingly good cakes", which originally featured the deep, rich narration of actor James Hayter. Mr Kipling's Cakes were made by the RHM subsidiary known as Manor Bakeries Ltd. which also produced products under the Lyons and Cadbury names. The Cadbury cakes are produced under licence from Cadbury, the owners of the brand name.

Read on Wikipedia · Image Sean MacEntee from Monaghan, Ireland, CC BY 2.0