Learfield

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Learfield (often stylized as LEARFIELD) is an American college sports marketing company. It represents more than 200 of the nation's top collegiate properties including the NCAA and its 89 championships, NCAA Football, leading conferences, and many of the most prestigious colleges and universities in the country. The company was previously known as Learfield IMG College before rebranding in 2021 to Learfield. Headquartered in Plano, Texas, Learfield employs more than 2,200 people in nearly 100 offices throughout the United States. The company was created in 2018 through the combination of Endeavor's IMG College division and Learfield Communications of Missouri, managed by the Atairos Group. IMG College was formed from the acquisition of Host Communications and The Collegiate Licensing Company in 2007. Additionally ISP Sports was acquired in 2010. In 2012, a joint venture with Learfield created IMG Learfield Ticket Solutions, now representing 30 universities in outsourced ticketing. Additionally...

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