It's the economy, stupid

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"It's the economy, stupid" is a catchphrase emphasizing that the primary concern of American voters is the state of the American economy, and how the economy affects their personal finances. The phrase was coined by James Carville in 1992 as "The economy, stupid". It is often quoted from a televised quip by Carville as "It's the economy, stupid". Carville worked as a strategist in Bill Clinton's successful campaign in the 1992 U.S. presidential election against incumbent George H. W. Bush. His phrase was directed at the campaign's workers and intended as one of three messages for them to focus on. The others were "Change vs. more of the same" and "Don't forget health care". Clinton's campaign advantageously used the then-prevailing recession in the United States as one of the campaign's means to successfully unseat George H. W. Bush. In March 1991, days after the ground war in Kuwait, 90% of polled Americans approved of President Bush's job performance. During the following year, Americans...

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