Kia Opirus

Common card · No. 451158

The Kia Opirus is an executive car/full-size sedan, manufactured by Kia Motors and marketed over a single generation for model years 2003–2012 globally and 2004–2009 in North America. Having debuted internationally at the 2003 Geneva Motor Show, the four-door, five-passenger, front-engine, front-drive sedan was launched to the North American market at the New York International Auto Show and in San Diego, bearing the Amanti nameplate — and prioritizing luxury content and comfort over dynamic performance and agility. Intended to give Kia upward access to global premium markets, the Opirus represented a departure for the brand in both styling and market positioning. Developed over 22 months at a cost US$167 million (€143 million), 18% of the overall development cost went to R&D investment and 41% to development of production technologies. As Kia's first premium vehicle, the Opirus replaced the Mazda 929-derived Enterprise in the South Korean domestic market. The Opirus was also the first...

Read on Wikipedia · Image Benespit, CC BY-SA 4.0