Outdoor advertising
Outdoor advertising, also known as out-of-home advertising (OOH), refers to advertising displayed in public spaces and environments outside private homes. It includes communication formats designed to reach people while they are moving through cities, transportation systems, commercial districts, and shared public areas. Outdoor advertising is one of the oldest forms of mass communication and today encompasses both traditional physical media and digitally connected advertising networks. Contemporary OOH systems combine urban infrastructure, visual communication, mobility patterns, and data-driven media planning. The sector is commonly divided into four main categories: Billboards and large-format displays Street furniture advertising Transit advertising Alternative and experiential media The industry also distinguishes between traditional static advertising and digital out-of-home advertising (DOOH), which uses digital screens, dynamic content, and programmatic media buying systems.
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