The Noid

Rare card · No. 65807

The Noid is an advertising character for Domino's Pizza created in the 1980s by claymation artist Will Vinton, which has since been briefly revived several times. A mischievous man in a rabbit-like mask and a skin-tight red bodysuit, he was portrayed as a perpetrator of many bizarre schemes designed to ruin the world's pizzas. Supposedly, only Domino's managed to, as the commercial's tagline went, "avoid the Noid". A hostage situation occurred when, on January 30th, 1989, a mentally unstable man named Kenneth Lamar Noid, believing the character was created to mock him, held a Domino's employee at gunpoint, demanding money, a getaway car, and a book. He was eventually arrested and spent three months in a mental health facility, but the character remained in use until 1995, when Kenneth Noid killed himself. The Noid has appeared in media only very sporadically since.

Read on Wikipedia · Image Ernie Perich/Domino’s Pizza, Fair use