Chex Quest

Common card · No. 268488

Chex Quest is a non-violent first-person shooter video game released in 1997 by Digital Café. It was originally intended as a Chex cereal promotion aimed at children aged 6–9 and up. It is a total conversion of the more explicitly violent video game Doom (specifically The Ultimate Doom). Chex Quest won both a Golden EFFIE Award for Advertising Effectiveness and Golden Reggie Award for Promotional Achievement in 1998. It is known for being the first ever video game to be included as a cereal box prize. The game had developed a cult following, which has been described as being composed of “unusually devoted” fans. In 2019, General Mills re-released Chex Quest, as well as its previously unofficial 2008 sequel, and produced a mini-documentary available on YouTube.

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