Jai Shri Ram

Common card · No. 213660

Jai Shri Ram (IAST: Jaya Śrī Rāma) is an expression in Indic languages, translating to "Glory to Lord Rama" or "Victory to Lord Rama". The proclamation has been used by Hindus as a greeting, as a devotional expression, or as a symbol of adhering to the Hindu faith. The expression has been increasingly used by Indian organisations aligning with Hindutva, a Hindu nationalist ideology, such as the Vishva Hindu Parishad (VHP), Bharatiya Janata Party (BJP) and their allies, which adopted the slogan in the late 20th century as a tool for increasing the visibility of Hinduism in public spaces, before going on to use it as a battle cry. The slogan has since been employed in connection with the perpetration of communal violence against Muslims.

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