Ultra Music Festival

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The Ultra Music Festival (UMF) is an annual outdoor electronic music festival that takes place in March in Miami, Florida. The festival was founded in 1999 by Russell Faibisch and Alex Omes. It was first held on Miami Beach, but besides a tenure at Bicentennial Park, and briefly being held at Virginia Key in 2019, it has primarily been held at Bayfront Park in downtown Miami. It was a 2-day festival from 1999 to 2010. Since 2011, Ultra has taken place across 3 days (Friday through Sunday) during the month of March. In 2012, it had a record attendance of 155,000 people over 3 days. In 2013, the festival took place across two consecutive weekends to celebrate its 15th anniversary, with a combined attendance of 330,000 people. In 2014, the festival returned to its original single-weekend format, selling out pre-sale tickets in under five minutes. The city of Miami has estimated that since 2012, Ultra has "generated approximately $995 million of economic impact", with $168 million in 2018 alone...

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