Julebrus

Uncommon card · No. 188269

Julebrus or jolebrus (lit. 'Christmas soda' in Norwegian) is a Norwegian soft drink brewed by most Norwegian breweries as a Christmas drink for minors, instead of the traditional juleøl (English: Christmas ale); it is not restricted to minors though, as it is very popular for all ages. Julebrus is a yearly tradition for many Norwegians; it is very common to see families drinking julebrus at the dinner table around Christmas time. Julebrus comes in red or golden brown colors – and occasionally others such as green or pink – depending on brewery and brand. Red julebrus is raspberry or redcurrant-flavored, while the golden brown color is champagne cola-flavored. It is sold beginning October 14th each year and lasts until january. Julebrus sales start in October, and amount to around 6,5% of all soda sales in Norway in that month. When it gets closer to Christmas, julebrus sales sometimes reach 30% of all soda sales in Norway. Hamar og Lillehammer julebrus is the country's most popular brand...

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