Roadshow theatrical release

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A roadshow theatrical release or reserved-seat engagement is the practice of opening a film in a limited number of theaters in major cities for a specific period of time before or after the wide release of the film. Roadshows would generally mimic a live theatre production, with an upscale atmosphere, as well as somewhat higher prices than during a wide release. They were commonly used to promote major films from the 1920s–60s and build excitement. Roadshows had a number of features that distinguished them from normal releases. An intermission was used between the two "acts" of the film, with the first act usually somewhat longer than the second. Films selected for roadshow treatment were typically longer than the usual motion picture, lasting from slightly more than two hours to four hours or more, counting the intermission. No short subjects accompanied the film, with rarely any promotional trailers. Screenings were limited to one or two a day, sold on a reserved-seat basis, and admission...

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