Common

Website monetization

Process of converting web traffic into revenue

Website monetization

Common card · No. 462571

Website monetization is the process of converting existing traffic being sent to a particular website into revenue. The most popular ways of monetizing a website are by implementing pay per click (PPC) and cost per impression/Cost per thousand impressions (CPI/CPM) advertising. Various ad networks facilitate a webmaster in placing advertisements on pages of the website to benefit from the traffic the site is experiencing. The two most important metrics that matter to a web publisher looking to monetize their site is "Fill Rate", or the % of inventory where ads can be shown by a partner advertising network, and eCPM, which is the effective cost per thousand impression dollar amount that is paid out to the publisher for showing ads to their audience. CPM bidding is also offered through major advertising platforms such as Google Display Network, where viewable CPM (vCPM) ensures advertisers pay only for impressions that are actually visible to users. Additionally, aside from typical ad display...

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