Tourism in Japan
Tourism in Japan is a major industry and contributor to the Japanese economy. In 2025, the number of international tourists visiting Japan was 42.7 million. The total number of domestic tourists in Japan, including day trips, reached 540 million in 2024, while total tourism consumption within the country amounted the same year to 34.3 trillion yen ($237 billion), accounting for 5.6% of the country’s GDP of 609 trillion yen ($4,208 billion). As of 2023, it is the world's fourth-largest travel and tourism market. Japan's most visited prefectures are Tokyo, Osaka, Chiba, Kyoto and Fukuoka. Among the most popular sites are Sensoji temple (Tokyo), Nikkô, the Fushimi Inari shrine or the Kinkakuji in Kyoto. Japan has 26 World Heritage Sites, including Himeji Castle and the Historic Monuments of Ancient Kyoto and Nara. The 2024 Travel and Tourism Competitiveness Report ranked Japan 3rd out of 141 countries overall, which was the highest in Asia. Japan gained relatively high scores in almost all...
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