Media market

Common card · No. 219513

A media market, also known as a broadcast market, media region, designated market area (DMA), or television market area, is a geographic region in which the population receives similar television, radio, and other media offerings, including newspapers and digital media. Media markets are used worldwide for audience measurement, advertising planning, and broadcast regulation, although the methods used to define and measure them vary by country and media system. Markets may align with metropolitan areas, span multiple cities or regions, or include rural areas with shared media coverage. Market boundaries may overlap, particularly near regional borders, allowing audiences to access media from neighboring markets. Markets are identified by the largest city, which is usually located in the center of the market region. However, geography and the fact that some metropolitan areas have large cities separated by some distance can make markets have unusual shapes and result in two, three, or more...

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