Westinghouse Broadcasting

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The Westinghouse Broadcasting Company, also known as Group W, was the broadcasting division of Westinghouse Electric Corporation. It owned several radio and television stations across the United States and distributed television shows for syndication. Westinghouse Broadcasting was formed in the 1920s as Westinghouse Radio Stations, Inc. After expanding into television, it was renamed as Westinghouse Broadcasting Company in 1954, and adopted the Group W moniker on May 20, 1963. It was a self-contained entity within the Westinghouse corporate structure; while the parent company was headquartered in Pittsburgh, Pennsylvania, Westinghouse Broadcasting maintained headquarters in New York City. It kept national sales offices in Chicago and Los Angeles. After its merger with CBS in 2000, the majority of the broadcast assets today are owned by Skydance Corporation. Group W stations are best known for using a distinctive corporate typeface, introduced in 1963, for their logos and on-air imaging...

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