Yardley London

Common card · No. 406532

Yardley London (commonly known as Yardley) is a British brand of personal care products, and it is one of the oldest companies in the world to specialise in cosmetics, fragrances and related personal care items. Established in 1770, the firm became a major producer of soap and perfumery by the beginning of the 20th century. By 1910, the company had moved to London's upmarket Bond Street, and Yardley received its first Royal Warrant in 1921. Today, the company holds two Royal Warrants. Since 2009, Yardley has been owned by Wipro Enterprises, an Indian multinational conglomerate.

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