Flutie Flakes

Common card · No. 474653

Flutie Flakes is the name of a brand of frosted corn flakes breakfast cereal named for American football quarterback Doug Flutie. The brand was created in 1998, after Flutie, then the starting quarterback for the Buffalo Bills, saw his popularity soar because of his scrambling, last quarter heroics and his impressive win–loss record. A large portion of the profits made from sales of Flutie Flakes were donated to the Doug Flutie Jr. Foundation for Autism, created in honor of Flutie's son who has Childhood disintegrative disorder, a very rare severe late onset form of autism spectrum disorder. The goal of the foundation is to create awareness of autism and to seek a cure. PLB Sports and Entertainment of Pittsburgh was hired to oversee marketing, product development, packaging, and sales. The cereal was originally made by Jasper Foods, a private-label producer. Initially, PLB Sports intended to produce just 50,000 boxes, but wound up selling more than 3 million. When the millionth box came...

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