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Social impact of YouTube
The American online video sharing and social media platform YouTube has had social impact in many fields, with some individual videos of the site having directly shaped world events. It is the world's largest video hosting website and second-most-visited website according to both Alexa Internet and Similarweb, and used by 81% of U.S. adults. Constituting one of the world's most popular search engines, YouTube enables inexpensive distribution of educational content, including course material from educational institutions and "how to" videos from individuals. Worldwide video access has spurred innovation by enabling geographically distributed individuals to build upon each other's work, to collaborate, or to crowdsource. YouTube has facilitated engagement between institutions and individuals, such as between universities and prospective students, and between businesses and employees. Also, some YouTube videos increase awareness of social issues (such as bullying, suicide and LGBT issues)...
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