Buzzword

Common card · No. 272259

A buzzword is a word or phrase, new or already existing, that becomes popular for a period of time. Buzzwords often derive from technical terms yet often have much of the original technical meaning removed through fashionable use, being simply used to impress others. Some buzzwords retain their true technical meaning when used in the correct contexts; for example, artificial intelligence or big data. Buzzwords often originate in jargon, acronyms, or neologisms. Examples of overworked business buzzwords include synergy, vertical, dynamic, cyber and strategy. It has been stated that businesses could not operate without buzzwords, as they are the shorthands or internal shortcuts that make perfect sense to people informed of the context. However, a useful buzzword can become co-opted into general popular speech and lose its usefulness. According to management professor Robert Kreitner, "Buzzwords are the literary equivalent of Gresham's law. They will drive out good ideas." Buzzwords, or buzz...

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