Tourism in Italy
Tourism in Italy is one of the largest economic sectors of the country. With 61,5 million international tourists in 2025, Italy is the fifth-most visited country in international tourism arrivals. According to 2018 estimates by the Bank of Italy, the tourism sector directly generates more than five per cent of the national GDP (13 per cent when also considering the indirectly generated GDP) and represents over six per cent of the employed. As of 2023, Italy is the world's ninth-largest travel and tourism market, with the sector contributing approximately $231.3 billion to the country's GDP. The first people to visit the Italian peninsula for tourism were aristocrats on the Grand Tour, which began in the 17th century and flourished n the 18th and 19th centuries. During this period, European aristocrats, many of them British and French, travelled throughout Europe. Italy's main tourist attractions include its culture, cuisine, fashion, architecture, and art. It is also a popular destination...
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