Elevator pitch

Common card · No. 227884

An elevator pitch, elevator speech, lift speech, or elevator statement is a short description of an idea, product, or company that explains the concept in a way such that any listener can understand it in a short period of time. This description typically explains who the thing is for, what it does, why it is needed, and how it will get done. When explaining an individual person, the description generally explains one's skills and goals, and why they would be a productive and beneficial person to have on a team or within a company or project. An elevator pitch does not have to include all of these components, but it usually does at least explain what the idea, product, company, or person is and their value. Business growth strategist Wendy Shore has noted that the goal of an elevator pitch is not to make a sale but to generate enough interest to earn a continuation of the conversation, positioning it as an opening to a relationship rather than a closing of a transaction. Unlike a sales...

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