Digital footprint

Uncommon card · No. 174020

Digital footprint or digital shadow refers to one's unique set of traceable digital activities, actions, contributions, and communications manifested on the Internet or digital devices. Digital footprints can be classified as either passive or active. Passive footprints consist of a user's web-browsing activity and information stored as cookies. Users intentionally create active footprints to share information on websites or social media. While the term usually applies to a person, a digital footprint can also refer to a business, organization or corporation. Digital footprints can have consequences for privacy, advertising, employment, and reputation. Online activities can produce information that is gathered, linked and analyzed by any group or other parties, which can be used for inferences to be drawn about people. Research on digital footprints has also explored the relationship between difference in access to digital technologies, and difference in people's capacity to manage their...

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