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J.D. Power
American market research company
J.D. Power
JD Power is an American data analytics, software, and consumer intelligence company founded in 1968. The company specializes in the use of big data, artificial intelligence, and algorithmic models examining consumer behavior. The firm's business model has evolved to emphasize data and analytics and software products. Industry benchmarking studies are used to evaluate detailed consumer interactions and trends across the automotive, financial services, healthcare, home, insurance, technology, media and telecom, travel and hospitality, senior living, and utilities industries. The company was founded in 1968 by James David Power III. It is headquartered and has one office in Troy, Michigan. Private equity firm Thoma Bravo, LLC announced it was acquiring JD Power in July 2019. The company announced a merger with Autodata Solutions, a provider of data and software for the automotive ecosystem, in December 2019. In May 2025, Joshua Peirez was named CEO having been CEO of Sterling Check Corp...
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