Maverick (company)

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Maverick was an American entertainment company founded in 1992 by Time Warner and run by recording artist Madonna, as well as Frederick DeMann and Veronica "Ronnie" Dashev. It included a record label (Maverick Records), a film production company (Maverick Films), book publishing, music publishing, an adjacent Latin/Spanish language record label (Maverick Música), and a television production company. The first releases for the company were Madonna's 1992 coffee table publication Sex, and its accompanying studio album, Erotica (released simultaneously); the book, notably, drew harsh criticism towards Madonna herself, despite the book's intention to be read as an erotic and irreverent "poetry journal" with artistic, vintage-style black-and-white photos, and a telling of fictional romantic escapades. The journalist and biographer J. Randy Taraborrelli considered the existence of Maverick Records to be an "anomaly", as Madonna became one of the first female artists to head a real record label...

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