Carabao Energy Drink

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Carabao Energy Drink, also known as Carabao Dang (Thai: คาราบาวแดง; RTGS: kharabao daeng; lit. 'red water buffalo'), is a Thai energy drink brand launched in 2002 by Carabao Tawandang Co Ltd. It is now Thailand's second most popular energy drink, after Krating Daeng. It is the key brand of Carabao Tawandang in Thailand, with an estimated 21 percent market share in 2014. The name "Carabao Dang" comes from the Carabao Group's association with the band Carabao, combined with the German Tawandang Brewery Restaurant. It is marketed with the slogan "Carabao Dang: The Fighting Spirit". The drink's launch was accompanied by a high-profile TV advertising campaign featuring the company founder (along with Sathien Setthasit), rock star Yuenyong Opakul, also known as Aed Carabao. This campaign was investigated by the Office of the Consumer Protection Board for being too violent, but went on to win a gold and a silver medal at Media & Marketing magazine's Asian Brand Marketing Effectiveness Awards in...

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