MRC (company)

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MRC II Distribution Company, L.P., doing business as MRC (formerly Media Rights Capital), is an American film and television studio founded by Modi Wiczyk and Asif Satchu in 2004. Based in West Hollywood, California, MRC develops, finances, and produces films and television shows in partnership with the industry's leading creative artists. The original business plan, called Another New Ballgame, was written in 1999 as part of a class assignment while Wiczyk and Satchu attended Harvard Business School. The plan quickly gained notoriety throughout Hollywood and was deemed controversial for predicting the decline of the traditional "Hollywood system" alongside the emergence of a new order driven by internet-based distribution and independent studios fueled by talent agencies. MRC is famous for many firsts in Hollywood. It was the first studio to establish a deeply-integrated partnership with major talent agency, Endeavor Talent Agency, which would become a model for future alliances between...

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