Kalles Kaviar

Common card · No. 385037

Kalles, previously known as Kalles Kaviar, is a Swedish brand of smörgåskaviar, a type of sandwich spread made from roe. It is manufactured by Abba Seafood. Kalles Kaviar is mainly made of smoked, sugared and salted cod and pollock roe, sugar, canola oil and potato flakes. It is officially credited as having been introduced in 1954, but probably existed even earlier as advertisement for the product appeared in newspapers as early as 1946. The product soon became considered a classic product in the Swedish market and is internationally recognised as a Swedish product. The tube label has maintained nearly the same design from the beginning. It was suggested to then-CEO Christian Ameln by the advertiser Claes Mörner that the CEO's son Carl should be the one depicted on the new product, as they had already agreed that it should be a boy and they'd by now named the mascot Kalle, a common nickname used for men and boys named Carl (Karl) and a popular name during the 1950's. The tube had to...

Read on Wikipedia · Image (Petey21), Public domain