Sex in advertising

Common card · No. 221699

Sex in advertising is the use of sexual imagery, sexually suggestive behavior, physical attractiveness, or sexual themes in advertising to attract attention and promote products or services. Such sexual appeals may be related to the advertised product or intended to influence consumers' perceptions of a brand. The widespread use of sexual content in advertising has contributed to the popular notion that "sex sells", although research has produced mixed findings on its effectiveness. Sexual appeals have been used in advertising since the late 19th century and are now common across print, broadcast, and digital media. They range from the use of physically attractive models and suggestive behavior to explicit sexual imagery and subliminal sexual cues. Their use varies across products, cultures, and media, and has become increasingly common in advertising. Research has found that sexual appeals can attract attention and improve recall of advertisements, although their effects on brand recall...

Read on Wikipedia · Image A. Schrader's Sons, Inc., Public domain