Uncommon
Sex (boutique)
Former boutique in London
Former boutique in London
Sex (stylised SEX) was a boutique run by Vivienne Westwood and her then-partner Malcolm McLaren at 430 King's Road, London, between 1974 and 1976. It specialised in clothing that defined the look of the punk movement. Westwood and McLaren's boutique underwent several name and correlating interior decor changes through the 1970s to connect with design inspirations, the boutique finally being renamed World's End in 1979, a name which (following a short period of closure) the shop retains to this day.
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